Brand Strategy

1.      Define brand strategy
-         Elements
-         Important
2.       Arguments for internal or external brand strategy development
-         Examples
3.       Advantages/disadvantages of different brand architecture strategies
-         Examples

1. Brand strategy 

Brand strategy is the promise from your company, product or service and the benefits being delivery

Firgure 1: Brand strategy - Branding - Brand

As the firgure 1, brand strategy is the package of business objectives, consumer need, market insights that can generate the Brand identy and image through the Brading process. 

Why do we need a brand strategy? The important of brand strategy is creating a guideline and a coherence for the branding. Without a clear and strong brand strategy, it is very hard to build the brand identity and brand image in consumer. 
  
http://goeastdesign.com/brand-vocab-brand-strategy-vs-branding-vs-brand/

Brand architetures

Figure 2: Brand architectures for Multi products